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	<title>Marketing in Communitys und Social Networks &#187; Forbes</title>
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		<title>Social Media Beispiel: Whirlpool / Maytag und Heather Armstrong</title>
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		<pubDate>Mon, 15 Feb 2010 11:47:15 +0000</pubDate>
		<dc:creator>Wilfried Schock</dc:creator>
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		<description><![CDATA[Heather Armstrong nutzt Social Media und setzt Whirlpool erfolgreich unter Druck um ihr Problem mit Ihrer Waschmaschine gel&#246;st zu bekommen.]]></description>
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